Jake Paul is starting a new sports betting platform for the Gen Z crowd. He described Betr as the Tiktokification of sports wagering. Also, the famous Youtuber is confident about the potential market for the new sports wagering platform.
According to Korea sportsbook sources, Betr raised $50 million during its last funding round. It is proof that many investors have faith in the sportsbook software. Also, they are gambling that Paul could reach a broad audience of young players.
Features of New Sports Betting Platform
One of the features of Betr is micro-betting. Artificial Intelligence will monitor vital moments in a sporting event and turn them into a wagering opportunity with appropriate betting odds. The player watching the game can place a bet and get results as they happen.
In addition, Betr will have a media arm to create sports betting and sports content. Paul will run the media department himself. Also, they expect Paul’s social media followers will drive traffic to the media outlet.
According to Korean sports betting reports, the goal of the media arm is to bring traffic to the micro-sportsbook platform. Also, the company will try to monetize the media division via ads. In addition, Betr hopes to sign deals with sports organizations through the media arm.
Paul plans to have a weekly show on the media platform. Also, the company is already releasing content on various social media platforms. The primary media platform for the company is its YouTube channel.
Micro-betting is a new way of betting on sports. Investors are gambling $50 million on Paul and the platform. However, only time can tell whether it will be a success or not.